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Services

We „tailor make" all our communications activities to suit our clients’ needs – whether it be developing and implementing a complete communications strategy or putting together a corporate seminar. Our services include primarily the following:

• Media Relations

  Managing relations with media is EMC’s strong point. We arrange for our clients a broad array of services, from simple Press Office management to complex media representation.

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  • Press releases
  • Press conferences
  • Daily contact with journalists and an individual approach to their requests – long-term support of clients‘ visibility and topics they are interested in promoting among media
  • Individual meetings with journalists
  • Production of information and media packages
  • Media pitching
  • Strategic relay of information on exclusive basis
  • Quotes
  • Opinion pieces
  • Case studies
  • Interviews
  • Information columns
  • Development of communication opportunities
  • Media monitoring including analysis and related research

• External Press Spokesperson

  External press spokesperson services are a specific type of outsourcing. In this case the agency takes over the role of company spokesperson on the client’s behalf, serving as the company’s face vis-à-vis media and the general public. This allows companies, who do not wish on their own – be it for financial or other reasons – to develop their potential in the area of external communications, to have one off or long-term capacity and knowledge comparable to that of the largest companies in the Czech Republic.

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  • The agencies employs experienced consultants with extensive experience working as external (outsourced) press spokespersons
  • The main advantage – a qualified media representative does not easily fall prey to journalists and their standard tricks
  • External press spokespersons are able to explain complicated issues in an objective manner
  • Production of internal directives for communications with media

• Crisis Communications

  Crisis communications always become relevant when there is a high risk that the client’s good name and reputation could be damaged. Even in the most renowned companies situations can occur, where they become target of a smear campaign. In such cases the company must use all its energy and resources to counter and neutralize such campaigns. In other cases this can relate to an accident, an employee error, a breach of the company ethics codes, calling into question of the company’s business practices, etc. For such cases the agency has put together a team of experienced consultants.

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  • Prevention
  • How to recognize a potential crisis and prepare for it
  • Preparation of a communications manual and information flow chart for use inside the company
  • Development of detailed arguments and scenarios for crisis situations
  • Crisis communications training
  • Preparation for and set up of a crisis team
  • Crisis communications management
  • Reaction to attacks
  • Tactics for subsequent communications with media
  • Wrap up of crisis communications process
  • Consulting support for company representatives
  • Subsequent positive use of crisis situations
  • Direct media representation
  • Extensive knowledge of legal environment

• Marketing Support

  As part of our work for our clients we provide services that extend beyond standard Public Relations.

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  • Consultations in the field of marketing communications (advertising, promotions, direct mail, etc.)
  • Preparation and production of marketing materials
  • Production of prospectuses, leaflets, brochures, catalogues – from initial proposals all the way to final print
  • Corporate and business presentations from initial layout to final product
  • Texts for company web-pages, magazines, corporate/business materials

• Media Training

  We „tailor make“ trainings on media presentation, crisis communications for our clients and we prepare communications manuals for these courses.

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  • General media training
  • Theory of journalism (journalists' work)
  • How media function
  • Communications with journalists
  • Journalists' tricks
  • Crisis communications
  • Simulated real-life media scenarios
  • Ad hoc media training – preparation for a specific media event (i.e. a print or broadcast interview)
  • Simulation of the situation
  • Scenario for safe communication
  • Pushing own goals during communications with journalists
  • Production of argument sheets
  • Media training for crisis communications
  • Special program focused on prevention of crisis situations
  • Variations of training, either behind the desk or in field
  • Individual and group programs
  • Preparation of press spokespersons
  • Special program for members of management authorized to speak to media
  • Intense four-day trainings for professional press spokespersons

• Corporate Magazines

  We produce tailor-made corporate magazines, newsletters, etc., whether intended for customers, business partners or employees.

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  • Concept
  • Editorial layout and structure
  • Creation of content including visuals (photographs, illustrations)
  • Layout
  • Pre-print production and print
  • Distribution

• Internal Communications

  Employees are the people, who ultimately decide on a company’s profitability, its good name, its ability to meet business orders, and its level of productivity. Internal communications are thus an important part of a company’s proper functioning and employee satisfaction.

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  • Production of a complex strategy for internal communications
  • Assessment of the current situation, preparation of research
  • Formulation of goals and milestones
  • Definition of tools and tactics
  • Management of communications related to corporate restructuring plans
  • Management of communications for mergers and acquisitions or similar situations
  • Internal corporate magazines (management of editorial and text production activities)
  • Magazines, newsletters, newspapers
  • IT (intranet, newsgroups, SMS)
  • Organization of corporate events
  • Development of Corporate Identity
  • Analyses of internal communications and communication channels inside the company

• ePR – PR via the internet

  ePR is a modern public relations method that uses Web 2.0 tools and focuses on using communications tools in the internet environment. It is a very young public relations discipline, which does not yet have a fixed name. We often come across terms such as „internet relations“, „on-line events“, „E-marketing“, „PR 2.0“, etc. As part of its ePR services, EMC offers its clients tailor-made services specific to public relations via internet media such as social networks or blogs. ePR has many advantages:

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  • Direct contact with the customer: lesser dependency on media, journalists
  • Interactivity: ability to get immediate feedback
  • Broad array of methods that provide a large space for creative solutions
  • Greater clarity, more space for messages
  • Less costly than, say, standard advertisements
  • Own know-how developed through close co-operation with Cohn & Wolfe
  • Creation of web-pages / web design
  • Development and management of campaigns on social networks
  • Viral campaigns
  • Creation and management of blogs, Facebook profiles, Twitter profiles
  • Online conferencing, discussions, RSS
  • Shared video
  • Internet magazines
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Option of developing specific communications tools for smart phones

• Sponsoring

  In the field of sponsoring EMC adheres to the motto „a logo isn’t enough.“ We offer our clients realization of sponsorship events and consultations in the following areas:

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  • Strategic approach to target groups
  • Increasing brand awareness: means of distinguishing and creating emotional ties to a brand
  • Support of a requested image, connection to a specific life-style
  • Cost management
  • Improving community relations

• Event Management

  We prepare corporate events „tailor made“ to suit our clients‘ needs and objectives including the management of event content, organization and production. Among our references you will find a broad range of events we have produced: from product seminars to posh corporate dinners and dealer meetings to large expert conferences.

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  • Corporate dinners / receptions
  • Dealer meetings
  • Corporate and product presentations
  • Exhibitions and trade fairs
  • Seminars and trainings
  • Expert conferences
  • Incentive programs
  • Networking – building customer relations through VIP programs

  
  

  • Preparation of concepts and programs, participation logistics
  • Support in developing presentation content
  • Realization of exhibits
  • Supplying lecturers and event spokespersons
  • Social networking programs
  • Addressing partners
  • Negotiating media partnerships
  • Guest databases, R.S.V.P.

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